![]() But working with Jeff Jenkins has been one of the greatest experiences of my life. Because I’ve bared my soul to the whole planet. And I hoped that someone would watch this and say, OK, if this crazy bitch did it, I can do it.ĭid you and your family have any anxiety about letting cameras into your lives? I had come to a place of personal comfort. But after my first collection, I thought, I’ve accomplished a little something. Like, if guys would ask about my past, I would literally make up. Until I became creative director of La Perla, I didn’t tell a single soul anything about my past. Why did you decide to make a reality show? That means we can put the power in the hands of the women. Now it’s creative directors, casting agents, photographers running after the talent. Before, as talent, you had zero control of your own destiny. That’s when I realized that there is this massive shift happening in the power dynamic. ![]() But he told me, “Look, research the industry, maybe you can change it.” Because in my mind, the modeling industry was young women being paraded in front of men getting told, you’re ugly, you’re fat. Silvio had been pressuring me to take over Elite for like nine months. What convinced you to move over to Elite? And when I yelled at him, he took it like a man. As sheltered as my life had been, his life had been the diametric opposite. The first year of our interaction was me yelling at him. ![]() We made the first ever stretch Leavers lace so that when you wore a thong, it didn’t slide up your crotch. We made the most whisper-light chiffons with stretch. We changed the way that stretch was incorporated into materials. My goal became: It has to feel like pajamas, even if it looks like glitz and glamour. We’re still suffering to make some dude look at us? It’s outrageous. Women shouldn’t have to choose between beauty and comfort. That was your goal for La Perla? Comfort and luxury? So he contacted La Perla, which had just gone through four creative directors. This guy in Hong Kong, he was on the board of La Perla the women in his office had bought my shoes, and all they talked about was how comfortable they were. I once said to them, what made you invest in me? One of them said, “Julia, you just looked like you wouldn’t fail, and we just trusted that.” Third investor in an eye doctor’s office. I found investors in the craziest places. And if you love clothing and color, that means you’re too focused on the physical, you’re not thinking about your soul. The only point of clothing is to hide you. I’d been making my own clothes, even though in my community fashion is a giant no-no. How does a woman who has just fled a fundamentalist community debut a luxury shoe brand?īefore I even left, I had started the concept of the shoe brand. She has since created an in-house made-to-measure fashion brand, e1972. She met her second husband there, the Italian entrepreneur Silvio Scaglia (who now goes by Silvio Scaglia Haart), and in 2019, he brought her on as a co-owner and the chief executive of Elite World Group, the modeling and talent conglomerate. Two years after that, the Italian lingerie and swimwear brand La Perla, then attempting a short-lived transition to ready-to-wear and churning through leadership like so much cold-pressed juice, named her its creative director. Two years later, despite having no formal design training, she debuted a luxury shoe brand. “When I left, I wore the lowest-cut tops I could find, the shortest shorts,” she said. In fashion, she found self-determination. So miserable that she often contemplated suicide, Haart fled in late 2012. A homemaker and mother of four who sold life insurance on the side, she lived in an ultra-Orthodox Jewish community just north of New York City. Nine years ago, Haart kept everything covered - knees, collarbones, hair.
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